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~person:"Möller, K. E. Kristian"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Search: subject:"Marketing theory"
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Konsumentenverhalten
Marktforschung
Relationship marketing
Marketing theory
59
Marketingtheorie
56
Marketing management
15
Marketingmanagement
15
Beziehungsmarketing
13
Marketing
12
Paul E. Green
7
International marketing
5
Internationales Marketing
5
Market research
5
Theorie
5
Theory
5
B-to-B-Marketing
4
Business-to-business marketing
4
USA
4
United States
4
Bibliometrics
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Bibliometrie
3
Conjoint analysis
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Conjoint-Analyse
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Corporate Social Responsibility
3
Corporate social responsibility
3
Einzelhandel
3
Naresh K. Malhotra
3
Retail trade
3
Business ethics
2
Competitive advantage
2
Consumer behaviour
2
Economic history
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History of economic thought
2
Kudos and criticisms of marketing
2
Lieferantenmanagement
2
Marketing practice
2
Multivariate Analyse
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Multivariate analysis
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2
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English
19
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Möller, K. E. Kristian
Sheth, Jagdish N.
Malhotra, Naresh K.
23
Tadajewski, Mark
21
Grönroos, Christian
14
Maclaran, Pauline
10
Armstrong, Gary
9
Kotler, Philip
9
Kumar, V.
9
Vargo, Stephen L.
9
Verhoef, Peter C.
9
Lusch, Robert F.
8
Hunt, Shelby D.
7
Albers, Sönke
6
Belk, Russell W.
5
Bradshaw, Alan
5
Fournier, Susan
5
Foxall, Gordon R.
5
Green, Paul E.
5
Gummerus, Johanna
5
Herrmann, Andreas
5
Ozanne, Julie L.
5
Aaker, Jennifer
4
Bagozzi, Richard P.
4
Bijmolt, Tammo H. A.
4
Bruhn, Manfred
4
Cova, Bernard
4
Dobscha, Susan
4
Gierl, Heribert
4
Grewal, Rajdeep
4
Hildebrandt, Lutz
4
Huber, Frank
4
Jones, D. G. Brian
4
Kravets, Olga
4
Lehmann, Donald R.
4
Neslin, Scott A.
4
Parsons, Elizabeth
4
Wieringa, Jaap E.
4
Agarwal, James
3
Alderson, Wroe
3
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Legends in marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
3
Handbook of relationship marketing
1
Working papers / W / Helsinki School of Economics and Business Administration
1
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ECONIS (ZBW)
19
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1
Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
Saved in:
2
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
3
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
6
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
7
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
10
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
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