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~person:"Ma, Baolong"
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Ma, Baolong
Han, Heesup
115
Belk, Russell W.
113
Mattila, Anna S.
97
Grunert, Klaus G.
96
Huber, Frank
88
Lusk, Jayson L.
84
Phau, Ian
83
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
63
Paul, Justin
59
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
52
Cherchye, Laurens
51
Gröppel-Klein, Andrea
50
Hollebeek, Linda D.
50
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of retailing and consumer services
2
Frontiers of business research in China : selected publications from Chinese universities
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
The relative impact of advertising and referral reward programs on the post-consumption evaluations in the context of service failure
Kuang, Di
;
Ma, Baolong
;
Wang, Hong
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169658
Saved in:
3
The unexpected effect of frugality on green purchase intention
Wang, Hong
;
Ma, Baolong
;
Bai, Rubing
;
Zhang, Lin
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012433850
Saved in:
4
Do you respond sincerely? : how sellers' responses to online reviews affect customer relationship and repurchase intention
Li, Xiaofei
;
Ma, Baolong
;
Bai, Rubing
- In:
Frontiers of business research in China : selected …
14
(
2020
)
3
,
pp. 370-382
Persistent link: https://www.econbiz.de/10012427133
Saved in:
5
Effects of customer loyalty on customer entitlement and voiced complaints
Li, Xiaofei
;
Ma, Baolong
;
Zhou, Chen
- In:
The service industries journal
37
(
2017
)
13/14
,
pp. 858-874
Persistent link: https://www.econbiz.de/10011847982
Saved in:
6
The impact of a product-harm crisis on customer perceived value
Ma, Baolong
;
Zhang, Lin
;
Wang, Gao
;
Fei, Li
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 341-366
Persistent link: https://www.econbiz.de/10010384688
Saved in:
7
The effects of product-harm crisis on brand performance
Ma, Baolong
;
Zhang, Lin
;
Fei, Li
;
Wang, Gao
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 443-458
Persistent link: https://www.econbiz.de/10008646964
Saved in:
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