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~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Subject
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
147
Theorie
79
Theory
79
Marktforschung
77
Marketingmanagement
76
Market research
72
Marketing management
72
Beziehungsmarketing
58
Marketing theory
43
Marketingtheorie
43
Deutschland
32
Germany
32
Consumer behaviour
29
Lieferantenmanagement
29
Supplier relationship management
29
Business-to-business marketing
20
Kommunikation
19
Werbung
19
Unternehmen
17
Advertising
16
Marketingforschung
16
Physical distribution
16
Vertrieb
16
Distribution channel
15
Vertriebsweg
15
Betriebswirtschaftslehre
14
Business economics
14
Strategisches Management
14
Brand management
13
Markenführung
13
Product management
13
Produktmanagement
13
Online-Marketing
12
Customer satisfaction
11
Kommunikationspolitik
11
Kundenservice
11
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Undetermined
27
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Article
76
Book / Working Paper
26
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Article in journal
52
Aufsatz in Zeitschrift
52
Aufsatz im Buch
24
Book section
24
Collection of articles of several authors
13
Sammelwerk
13
Handbook
10
Handbuch
10
Aufsatzsammlung
4
Case study
2
Fallstudie
2
Graue Literatur
2
Lehrbuch
2
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2
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2
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2
Accompanied by computer file
1
Arbeitspapier
1
Elektronischer Datenträger als Beilage
1
Hochschulschrift
1
Thesis
1
Working Paper
1
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Language
All
English
69
German
33
Author
All
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
95
Huber, Frank
84
Han, Heesup
83
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
62
Hollebeek, Linda D.
54
Stauss, Bernd
54
Krafft, Manfred
53
Loureiro, Sandra Maria Correia
53
Grewal, Dhruv
51
Walsh, Gianfranco
50
Sheth, Jagdish N.
49
Piller, Frank T.
48
Backhaus, Klaus
47
Phau, Ian
44
Thaichon, Park
44
Vrontis, Demetris
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Hennig-Thurau, Thorsten
40
Ko, Eunju
40
Svensson, Göran
40
Neslin, Scott A.
39
Prentice, Catherine
39
Woodside, Arch G.
39
Dwivedi, Yogesh Kumar
38
Ruyter, Ko de
38
Sharma, Piyush
37
Stock-Homburg, Ruth
37
Van den Poel, Dirk
37
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Institution
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Duncker & Humblot
1
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Journal of marketing
11
Journal of the Academy of Marketing Science
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Grundlagen des After Sales Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
102
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Toward a theory of outside-in
marketing
: past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
8
The "first principles" of
marketing
strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
9
Understanding relationship
marketing
and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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