//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Verhoef, Peter C."
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Konsumentenverhalten
Relationship marketing
Marketing
153
Theorie
79
Theory
79
Marketingmanagement
74
Beziehungsmarketing
73
Marktforschung
71
Marketing management
70
Market research
67
Consumer behaviour
54
Marketingtheorie
49
Marketing theory
48
Deutschland
33
Germany
33
Brand management
26
Markenführung
26
Distribution channel
22
Vertriebsweg
22
Customer satisfaction
20
Kundenzufriedenheit
20
Werbung
20
Business-to-business marketing
19
Lieferantenmanagement
19
Supplier relationship management
19
Advertising
18
Kommunikation
18
Unternehmen
17
Marketingforschung
16
Physical distribution
16
Service quality
16
Vertrieb
16
Dienstleistungsqualität
15
Strategisches Management
15
Betriebswirtschaftslehre
14
Business economics
14
International marketing
14
Kundenwert
14
Online-Marketing
14
more ...
less ...
Online availability
All
Undetermined
22
Free
16
Type of publication
All
Article
79
Book / Working Paper
38
Type of publication (narrower categories)
All
Article in journal
59
Aufsatz in Zeitschrift
59
Aufsatz im Buch
20
Book section
20
Collection of articles of several authors
9
Sammelwerk
9
Handbook
8
Handbuch
8
Arbeitspapier
7
Working Paper
7
Graue Literatur
5
Non-commercial literature
5
Aufsatzsammlung
3
Case study
2
Fallstudie
2
Lehrbuch
2
Reprint
2
Textbook
2
Accompanied by computer file
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Hochschulschrift
1
Konferenzschrift
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
93
German
24
Author
All
Malhotra, Naresh K.
Pepels, Werner
Verhoef, Peter C.
Homburg, Christian
139
Bruhn, Manfred
120
Kumar, V.
94
Han, Heesup
84
Huber, Frank
83
Herrmann, Andreas
80
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
75
Kleinaltenkamp, Michael
66
Mattila, Anna S.
61
Hollebeek, Linda D.
60
Loureiro, Sandra Maria Correia
54
Krafft, Manfred
53
Sheth, Jagdish N.
52
Walsh, Gianfranco
49
Grewal, Dhruv
48
Palmatier, Robert W.
48
Piller, Frank T.
48
Backhaus, Klaus
47
Thaichon, Park
47
Lindgreen, Adam
46
Stauss, Bernd
46
Vrontis, Demetris
45
Phau, Ian
44
Svensson, Göran
44
Gil Saura, Irene
42
Mittal, Vikas
42
Bang, Nguyen
41
Gierl, Heribert
41
Dwivedi, Yogesh Kumar
40
Ko, Eunju
40
Swoboda, Bernhard
40
Grönroos, Christian
39
Hennig-Thurau, Thorsten
39
Woodside, Arch G.
39
Prentice, Catherine
38
Neslin, Scott A.
37
Quach, Sara
37
Stock-Homburg, Ruth
37
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Journal of retailing
6
ERIM report series research in management
5
Journal of marketing
5
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European management journal
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Heidelberger Fachbücher für Praxis und Studium
1
International Marketing Review
1
International journal of consumer studies
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
Prozesssteuerung und Führungsverhalten
1
Research series / Erasmus Universiteit Rotterdam
1
more ...
less ...
Source
All
ECONIS (ZBW)
116
Other ZBW resources
1
Showing
1
-
10
of
117
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
Permission
marketing
and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
7
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
8
Marketing
Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R.
-
2013
The study investigates the effects of direct and mass
marketing
communications on the adoption timing of a new e …-service among existing customers. The mass
marketing
communications concern both specific new service advertising and brand …
Persistent link: https://www.econbiz.de/10012753392
Saved in:
9
Customer feedback metrics for
marketing
accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
10
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->