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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
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B-to-B-Marketing
Konsumentenverhalten
Marketing
136
Theorie
66
Theory
66
Marketingmanagement
48
Marktforschung
47
Marketing management
44
Market research
42
Marketing theory
35
Marketingtheorie
35
Deutschland
32
Germany
32
Kommunikation
18
Unternehmen
17
Marketingforschung
16
Physical distribution
15
Vertrieb
15
Werbung
15
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14
Business economics
14
Strategisches Management
13
Advertising
12
Kommunikationspolitik
11
Lehrbuch
11
Product management
9
Produktmanagement
9
Communication
8
Handelsbetrieb
8
Marktsegmentierung
8
Naresh K. Malhotra
8
Wörterbuch
8
Beziehungsmarketing
7
Controlling
7
HR marketing
7
Personalmarketing
7
Relationship marketing
7
Business-to-business marketing
6
Fertigungsprogramm
6
Lieferantenmanagement
6
Master production schedule
6
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2
Lehrbuch
2
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German
7
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4
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Malhotra, Naresh K.
Pepels, Werner
Usman, Osly
34
Huber, Frank
29
Kleinaltenkamp, Michael
28
Backhaus, Klaus
24
Wiedmann, Klaus-Peter
24
Bauer, Hans H.
22
Chintagunta, Pradeep K.
16
Martínez-López, Francisco J.
16
Mittal, Vikas
15
Di Comite, Francesco
14
Homburg, Christian
14
Sheth, Jagdish N.
14
Thisse, Jacques-François
14
Vandenbussche, Hylke
14
Gázquez-Abad, Juan Carlos
13
Herrmann, Andreas
13
Siddiqui, Danish Ahmed
13
Verhoef, Peter C.
13
Burmann, Christoph
12
Dawes, John
11
Grunert, Klaus G.
11
Helm, Roland
11
Jacob, Frank
11
MacInnis, Deborah J.
11
Regier, Stefanie
11
Wildenbeest, Matthijs R.
11
Baumgarth, Carsten
10
Bronnenberg, Bart J.
10
Dubé, Jean-Pierre
10
Foscht, Thomas
10
Netessine, Serguei
10
Swoboda, Bernhard
10
Tomczak, Torsten
10
Albers, Sönke
9
Decker, Reinhold
9
Foxall, Gordon R.
9
Fritz, Wolfgang
9
Geiger, Ingmar
9
Hawkins, Del I.
9
Holbrook, Morris B.
9
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Research and the development of pedagogical materials : working papers
2
Legends in marketing
1
Praktische Betriebswirtschaft
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
11
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date (oldest first)
1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
4
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
5
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
6
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
7
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
8
Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
9
Verfahren, Datenauswertung, Ergebnisdarstellung
Pepels, Werner
(
contributor
);
Bruns, Jürgen
(
contributor
)
-
2008
-
2. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003697354
Saved in:
10
Customer loyality as a construct in the
marketing
of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
1
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