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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"Konsumentenverhalten"
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Search: subject:"Marketing"
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Konsumentenverhalten
Marketing
143
Theorie
72
Theory
72
Marktforschung
70
Market research
66
Marketingmanagement
59
Marketing management
56
Marketing theory
39
Marketingtheorie
39
Deutschland
32
Germany
32
Relationship marketing
19
Beziehungsmarketing
18
Kommunikation
18
B-to-B-Marketing
17
Business-to-business marketing
17
Unternehmen
17
Werbung
17
Lieferantenmanagement
16
Marketingforschung
16
Physical distribution
16
Supplier relationship management
16
Vertrieb
16
Consumer behaviour
15
Advertising
14
Betriebswirtschaftslehre
14
Business economics
14
Product management
13
Produktmanagement
13
Strategisches Management
13
Brand management
12
International marketing
12
Markenführung
12
Customer service
11
Kommunikationspolitik
11
Kundenservice
11
Lehrbuch
11
Customer satisfaction
9
Kundenzufriedenheit
9
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Article
10
Book / Working Paper
5
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Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatzsammlung
2
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
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English
12
German
3
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Malhotra, Naresh K.
Pepels, Werner
Han, Heesup
70
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
48
Wiedmann, Klaus-Peter
47
Herrmann, Andreas
46
Huber, Frank
46
Hollebeek, Linda D.
43
Phau, Ian
42
Bauer, Hans H.
41
Verhoef, Peter C.
39
Bang, Nguyen
36
Gierl, Heribert
35
Grewal, Dhruv
35
Ko, Eunju
35
Dwivedi, Yogesh Kumar
34
Usman, Osly
34
Kumar, V.
33
Walsh, Gianfranco
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Homburg, Christian
31
Swoboda, Bernhard
31
Vrontis, Demetris
30
Romaniuk, Jenni
29
Melewar, T. C.
28
Rajagopal
28
Dawes, John
27
Dens, Nathalie
27
Filieri, Raffaele
27
Foxall, Gordon R.
27
Sarkar, Abhigyan
27
Schramm-Klein, Hanna
27
Balaji, M. S.
26
Chintagunta, Pradeep K.
26
Khare, Arpita
26
Klaus, Philipp
26
Prentice, Catherine
26
Septianto, Felix
26
Sreejesh, S.
26
Paul, Justin
25
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Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
The nature and scope of marketing research
1
UTB für Wissenschaft / Grosse Reihe
1
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ECONIS (ZBW)
15
Showing
1
-
10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Miller, Gina L.
-
2013
Persistent link: https://www.econbiz.de/10009781363
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
6
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
7
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
8
Organisation und praktische Anwendung
Pepels, Werner
(
contributor
);
Aretz, Wera
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10003750253
Saved in:
9
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
10
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
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