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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~person:"Voeth, Markus"
~subject:"Cost accounting"
~subject:"Marktforschung"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Cost accounting
Marktforschung
Theorie
Market research
22
Theory
19
Internationales Marketing
13
Deutschland
12
Germany
12
International marketing
12
B-to-B-Marketing
11
Business-to-business marketing
11
Marketing
11
Marketingmanagement
11
Marketing management
10
Lieferantenmanagement
8
Marketing theory
8
Marketingtheorie
8
Supplier relationship management
8
Bundling strategy
6
International market entry
6
Internationaler Markteintritt
6
Leistungsbündel
6
Marketingforschung
6
Betriebswirtschaftslehre
5
Preismanagement
5
Pricing strategy
5
Business economics
4
Investitionsgütermarketing
4
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4
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Language
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English
20
German
14
Author
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Malhotra, Naresh K.
Sheth, Jagdish N.
Voeth, Markus
Bruhn, Manfred
59
Meffert, Heribert
45
Homburg, Christian
36
Kuß, Alfred
36
Pepels, Werner
32
Kotler, Philip
30
Ahlert, Dieter
29
Kleinaltenkamp, Michael
29
Backhaus, Klaus
28
Unger, Fritz
27
Herrmann, Andreas
21
Berndt, Ralph
20
Diller, Hermann
19
Tomczak, Torsten
18
Bauer, Hans H.
16
Hair, Joseph F.
16
Stauss, Bernd
16
Esch, Franz-Rudolf
15
Huber, Frank
15
Peter, Jerome Paul
15
Silberer, Günter
15
McDaniel, Carl D.
14
Freiling, Jörg
13
Koch, Jörg
13
Koppelmann, Udo
13
Kumar, V.
13
Meyer, Anton
13
Zentes, Joachim
13
Burmann, Christoph
12
Donnelly, James H.
12
Fritz, Wolfgang
12
Kirchgeorg, Manfred
12
Müller-Hagedorn, Lothar
12
Werner, Hartmut
12
Wildner, Raimund
12
Winkelmann, Peter
12
Albers, Sönke
11
Baier, Daniel
11
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Fundamentals of marketing research ; Vol. 1
3
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Fundamentals of marketing research ; Vol. 6
2
Always learning
1
Fundamentals of marketing research ; Vol. 4
1
Handbook on cross-cultural marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Innovation und Absatz
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Pearson always learning
1
Pricing-Forschung in Deutschland
1
Quantitative marketing techniques and analyses
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
34
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1
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
3
Internationales
Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
5
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
6
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
7
Helping
marketing
research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.
;
Peterson, Mark A.
;
Uslay, Can
-
2007
Persistent link: https://www.econbiz.de/10003538084
Saved in:
8
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
9
Marketing
research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
10
Internationales
Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
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