//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Schwellenländer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Schwellenländer
Marketing theory
75
Marketingtheorie
75
Marktforschung
59
Market research
57
Marketing
51
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
33
Konsumentenverhalten
33
Theorie
29
Theory
29
Internationales Marketing
19
International marketing
18
Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
13
Business-to-business marketing
13
USA
13
United States
13
Naresh K. Malhotra
9
Brand management
8
Markenführung
8
Marketingforschung
8
Conjoint analysis
7
Conjoint-Analyse
7
Emerging economies
7
Paul E. Green
7
Scientific method
7
Wissenschaftliche Methode
7
Bibliometrics
6
Bibliometrie
6
Economic history
6
Einzelhandel
6
Innovation
6
Nachhaltige Entwicklung
6
Retail trade
6
Sustainable development
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
2
Sammelwerk
2
Collection of articles written by one author
1
Sammlung
1
Language
All
English
7
Author
All
Malhotra, Naresh K.
Sheth, Jagdish N.
Hinson, Robert
16
Adeola, Ogechi
13
Mogaji, Emmanuel
13
Adhikari, Atanu
7
Bosah, Genevieve
7
Kara, Ali
7
Kumar, V.
7
Sharma, Amalesh
7
Steenkamp, Jan-Benedict E. M.
7
Adisa, Isaiah
6
Anning-Dorson, Thomas
6
Brooksworth, Frederica
6
Carlton, Dennis W.
6
Trijp, Hans van
6
Waldman, Michael
6
Amoako, George Kofi
5
Görg, Holger
5
Heinberg, Martin
5
Ingenbleek, Paul T. M.
5
Khan, Huda
5
Kirgiz, Ayca Can
5
Mohammad Falahat
5
Mutum, Dilip S.
5
Odoom, Raphael
5
Pereira, Vijay
5
Rajagopal
5
Schaffmeister, Niklas
5
Singh, Satyendra
5
Wu, Jie
5
Zambaldi, Felipe
5
Arslan, Ahmad
4
Banerjee, Shubhomoy
4
Bang Nguyen Viet
4
Barnes, Bradley R.
4
Brouthers, Lance Eliot
4
Coffie, Stanley
4
Czinkota, Michael R.
4
Ghauri, Pervez N.
4
Godart, Olivier N.
4
more ...
less ...
Published in...
All
Marketing intelligence & planning
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of marketing
1
Legends in strategic marketing
1
Marketing theory
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
2
Growing the pie in emerging markets :
marketing
strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
3
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
4
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
5
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
6
Environmental sustainability, innovations for emerging markets and
marketing
in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Future of research in
marketing
in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->