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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Conjoint-Analyse"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Business-to-business marketing
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Marketing management
33
Marketingmanagement
33
Marketing theory
31
Marketingtheorie
31
Consumer behaviour
27
Konsumentenverhalten
27
Marketing
26
Market research
20
Marktforschung
20
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18
Relationship marketing
18
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14
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14
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12
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12
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10
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Paul E. Green
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6
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English
15
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
18
Kowalkowski, Christian
17
Lindgreen, Adam
17
Johnston, Wesley J.
15
Sharma, Arun
15
Keränen, Joona
14
Ulaga, Wolfgang
14
Di Benedetto, C. Anthony
12
Lilien, Gary L.
12
Terho, Harri
12
Agnihotri, Raj
11
Backhaus, Klaus
11
Cova, Bernard
11
Grewal, Rajdeep
11
Homburg, Christian
11
Rangarajan, Deva
11
Hinterhuber, Andreas
10
LaPlaca, Peter J.
10
Christodoulides, George
9
Corsaro, Daniela
9
Eggers, Felix
9
Kumar, V.
9
Schmitz, Christian
9
Sharma, Piyush
9
Brown, Brian P.
8
Casidy, Riza
8
Eggert, Andreas
8
Geiger, Ingmar
8
Høgevold, Nils M.
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
O'Cass, Aron
8
Parvinen, Petri
8
Rodríguez, Rocío
8
Snehota, Ivan
8
Zolkiewski, Judy
8
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Legends in marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of business research : JBR
1
Psychology & marketing
1
Review of marketing research
1
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ECONIS (ZBW)
15
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
3
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
4
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
5
The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
Saved in:
6
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
7
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
8
Personal reflections on my research contribution to
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
9
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
10
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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