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~person:"Malshe, Avinash"
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Sales promotion
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Malshe, Avinash
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
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Sinitsyn, Maxim
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Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
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Jain, Amit
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Kaiser, Harry M.
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Kukar-Kinney, Monika
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Monroe, Kent B.
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Rajagopal
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Renaudin, Valérie
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Bertini, Marco
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Bijmolt, Tammo H. A.
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Bogomolova, Svetlana
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Chandon, Pierre
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Gázquez-Abad, Juan Carlos
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Heerde, Harald J. van
6
Leeflang, Peter
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Mayzlin, Dina
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Mullin, Roddy
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Natter, Martin
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Villas-Boas, Sofia
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Xia, Lan
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Zettelmeyer, Florian
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Aydinli, Aylin
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Chevalier, Judith A.
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Chugan, Pawan K.
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Dave, Dhaval
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Dover, Yaniv
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Fam, Kim Shyan
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.
;
Malshe, Avinash
;
Johnson, Jeff S.
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
Saved in:
2
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
3
A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
Saved in:
4
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
5
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
6
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
7
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
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