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~person:"Malter, Alan J."
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Malter, Alan J.
Neumark, David
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
2
Financial incentrives and salesperson time orientation in new product launch : a longitudinal study
Beuk, Frederik
;
Malter, Alan J.
;
Spanjol, Jelena
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 647-663
Persistent link: https://www.econbiz.de/10010375936
Saved in:
3
Dynamic strategic goal setting : theory and initial evidence
Houston, Mark B.
;
Ratneshwar, Srinivasan
;
Ricci, Lisa
; …
-
2010
Persistent link: https://www.econbiz.de/10008907428
Saved in:
4
Marketing in a digital world
Rindfleisch, Aric
(
ed.
);
Malter, Alan J.
(
ed.
)
-
2019
-
First edition
Persistent link: https://www.econbiz.de/10012121447
Saved in:
5
The human side of marketing in age of digital transformation ; Volume 1 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880706
Saved in:
6
The human side of marketing in age of digital transformation ; Volume 2 of 2
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880719
Saved in:
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