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~person:"Martínez-López, Francisco J."
~person:"Sharma, Meenakshi"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Online-Handel
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Martínez-López, Francisco J.
Sharma, Meenakshi
Bauer, Hans H.
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Penz, Elfriede
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Quint, Werner
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Rudolph, Thomas
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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Handbook of strategic e-business management
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International journal of business environment : IJBE
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ECONIS (ZBW)
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Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
Saved in:
2
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
Saved in:
3
The concept of flow in online consumer behavior
Esteban-Millat, Irene
;
Martínez-López, Francisco J.
; …
- In:
Handbook of strategic e-business management
,
(pp. 371-402)
.
2014
Persistent link: https://www.econbiz.de/10010234041
Saved in:
4
Special issue: Marketing transformation to the new e-business environment : emerging trends, approaches and challenges
Martínez-López, Francisco J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003760435
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