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~person:"Martínez-López, Francisco J."
~subject:"Assortment"
~subject:"Estimation"
~subject:"Product differentiation"
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Assortment
Estimation
Product differentiation
Consumer behaviour
6
Einzelhandel
6
Konsumentenverhalten
6
Retail assortment
6
Retail trade
6
Sortiment
6
Handelsmarke
4
Store brand
4
Spain
3
Spanien
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Retailing
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Martínez-López, Francisco J.
Argentesi, Elena
5
Buccirossi, Paolo
5
Cervone, Roberto
5
Duso, Tomaso
5
Marrazzo, Alessia
5
Gázquez-Abad, Juan Carlos
4
Chernev, Alexander
3
Draganska, Michaela
3
Duan, Yongrui
3
Esteban-Millat, Irene
3
Maican, Florín G.
3
Orth, Matilda
3
Sweeney, Kevin
3
Allenby, Greg M.
2
Breugelmans, Els
2
Campo, Katia
2
Fornari, Daniele
2
Fornari, Edoardo
2
Gijsbrechts, Els
2
Grandi, Sebastiano
2
Hamilton, Stephen F.
2
Hasegawa, Shohei
2
Kahn, Barbara E.
2
Menegatti, Mario
2
Ruiz-Real, José Luis
2
Seim, Katja
2
Terui, Nobuhiko
2
Wiebach, Nicole
2
Windle, Robert J.
2
Allain, Marie-Laure
1
Alptekinoğlu, Aydın
1
Antéblian, Blandine
1
Bahng, Young Jin
1
Bai, Lihua
1
Baloch, Gohram
1
Bassi, Matteo
1
Bauner, Christoph
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Bayer, Tobias
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Bertrandie, Laura
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of business research : JBR
133
(
2021
),
pp. 98-115
Persistent link: https://www.econbiz.de/10012590174
Saved in:
2
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
3
The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
Saved in:
4
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
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