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~person:"Martos-Partal, Mercedes"
~subject:"Handelsmarke"
~subject:"Retail price"
~subject:"Warenkennzeichnung"
~type_genre:"Aufsatz in Zeitschrift"
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Handelsmarke
Retail price
Warenkennzeichnung
Store brand
12
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
6
Retail trade
6
Brand
4
Brand image
4
Brand management
4
Markenartikel
4
Markenführung
4
Markenimage
4
Spain
3
Spanien
3
Brand loyalty
2
Einzelhandelspreis
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
New product development
2
Preismanagement
2
Pricing strategy
2
Produktentwicklung
2
private labels
2
2004-2006
1
Benefits sought
1
Beziehungsmarketing
1
Brand equity
1
Brand extension
1
Brand portfolio
1
Consumer motivation
1
Corporate reputation
1
Dienstleistungsqualität
1
Experiment
1
Firmenimage
1
Generic and premium store brands
1
Innovation
1
Kaufmotiv
1
Lieferantenmanagement
1
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1
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Article
11
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Aufsatz in Zeitschrift
Article in journal
11
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
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English
11
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Martos-Partal, Mercedes
Dekimpe, Marnik G.
10
Geyskens, Inge
9
Yagüe Guillén, María Jésus
9
Diallo, Mbaye Fall
8
Gázquez-Abad, Juan Carlos
8
Rubio Benito, Natalia
8
González-Benito, Óscar
7
Olbrich, Rainer
7
Steenkamp, Jan-Benedict E. M.
7
Dawes, John
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Martínez-López, Francisco J.
5
Sethuraman, Raj
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gielens, Katrijn
4
Grandi, Sebastiano
4
Lopez, Rigoberto A.
4
Lymperopoulos, Constantine
4
Martín Herrán, Guiomar
4
Nenycz-Thiel, Magda
4
Réquillart, Vincent
4
Sattler, Henrik
4
Ter Braak, Anne
4
Ailawadi, Kusum L.
3
Anselmsson, Johan
3
Boyle, Peter J.
3
Bruhn, Manfred
3
Chaniotakis, Ioannis E.
3
Cliquet, Gérard
3
Collins, Alan M.
3
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Marketing letters : a journal of research in marketing
2
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
11
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1
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10
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11
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
4
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
5
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
6
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
7
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen
;
Martos-Partal, Mercedes
- In:
Innovation: organization & management : IOM
15
(
2013
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Saved in:
8
Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
Saved in:
9
Role of retailer positioning and product category on the relationship between store brand consumption and store loyalty
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10009562818
Saved in:
10
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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