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~person:"Mattila, Anna S."
~person:"Swoboda, Bernhard"
~subject:"Consumer behaviour"
~subject:"Theory"
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Consumer behaviour
Theory
Konsumentenverhalten
87
Beziehungsmarketing
62
Relationship marketing
62
Deutschland
42
Germany
42
Theorie
37
Customer satisfaction
31
Einzelhandel
31
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31
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31
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30
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30
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29
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28
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English
79
German
35
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Mattila, Anna S.
Swoboda, Bernhard
Corsten, Hans
136
Fabozzi, Frank J.
134
Bruhn, Manfred
122
Broll, Udo
121
Drexl, Andreas
119
Weber, Jürgen
112
Homburg, Christian
92
Meffert, Heribert
85
Maurer, Raimond
78
Kimms, Alf
73
Bauer, Hans H.
72
Scheer, August-Wilhelm
72
Han, Heesup
66
Persson, Lars
66
Vanhoucke, Mario
66
Mukherjee, Arijit
65
Ahlert, Dieter
63
Huber, Frank
63
Inderfurth, Karl
63
Albach, Horst
61
Herrmann, Andreas
61
Gössinger, Ralf
58
Lambertini, Luca
58
Norbäck, Pehr-Johan
58
Sethi, Suresh
58
Hinterhuber, Hans H.
56
Keuschnigg, Christian
56
Cheng, T. C. E.
55
Gollier, Christian
55
Platen, Eckhard
55
Horváth, Péter
54
Becker, Wolfgang
53
Kolisch, Rainer
53
Peitz, Martin
53
Svensson, Lars E. O.
53
Wildemann, Horst
53
Acharya, Viral V.
52
Burmann, Christoph
52
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International journal of hospitality management
12
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
9
Journal of business research : JBR
7
The journal of services marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
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3
International business review : the official journal of the European International Business Academy
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Journal of service management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Cornell hospitality quarterly : CQ
2
European retail research
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International journal of contemporary hospitality management
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International journal of retail & distribution management
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Journal of international marketing
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Services marketing quarterly
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Amfiteatru economic : an economic and business research periodical
1
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1
Die Betriebswirtschaft : DBW
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Handel und internationales Marketing / Retailing and international marketing
1
International marketing review
1
Internationales Management : Forschung, Lehre, Praxis
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
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Journal of revenue and pricing management
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Marketing in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
114
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
5
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
6
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
7
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
8
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
9
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
10
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
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