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~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~person:"Walsh, Gianfranco"
~subject:"Beziehungsmarketing"
~subject:"Globalization"
~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Globalization
Marketing
Multinationales Unternehmen
41
Transnational corporation
41
Consumer behaviour
35
Konsumentenverhalten
35
Relationship marketing
25
Deutschland
20
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20
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19
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19
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11
Marketingmanagement
11
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11
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11
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10
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9
Dienstleistungsqualität
9
Markenführung
9
Service quality
9
Theorie
9
Theory
9
Welt
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World
9
Customer satisfaction
8
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8
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Aufsatz in Zeitschrift
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39
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29
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29
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28
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English
28
German
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Author
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Meffert, Heribert
Rugman, Alan M.
Walsh, Gianfranco
Kumar, V.
54
Han, Heesup
53
Hollebeek, Linda D.
43
Vrontis, Demetris
42
Mattila, Anna S.
37
Gil Saura, Irene
36
Verhoef, Peter C.
36
Kumar, Vikas
35
Homburg, Christian
33
Prentice, Catherine
32
Smith, Alan D.
32
Palmatier, Robert W.
31
Svensson, Göran
31
Loureiro, Sandra Maria Correia
29
Bruhn, Manfred
27
Grewal, Dhruv
27
Herrmann, Andreas
27
Agnihotri, Raj
26
Bang, Nguyen
25
Hyun, Sunghyup Sean
24
Klaus, Philipp
24
Thaichon, Park
24
Buckley, Peter J.
23
Huber, Frank
23
Kraus, Sascha
23
Evanschitzky, Heiner
22
Harrigan, Paul
22
Rather, Raouf Ahmad
22
Wong, IpKin Anthony
22
Quach, Sara
21
Ruyter, Ko de
21
So, Kevin Kam Fung
21
Swoboda, Bernhard
21
Wieseke, Jan
21
Balaji, M. S.
20
Gustafsson, Anders
20
Rahman, Zillur
20
Ahn, Jiseon
19
Karjaluoto, Heikki
19
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European management journal
5
British journal of management : BJM
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of service research
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Management international review : mir ; journal of international business
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Zeitschrift für Energiewirtschaft : ZfE
2
Asian business & management
1
Handelsforschung
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of innovation management
1
International journal of retail & distribution management
1
International marketing review
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The International trade journal
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
39
Showing
1
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10
of
39
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date (oldest first)
1
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
2
Improving referral
management
by quantifying market mavens' word of mouth value
Walsh, Gianfranco
;
Elsner, Ralf
- In:
European management journal
30
(
2012
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10009490711
Saved in:
3
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
4
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
5
Dynamic capabilites of multinational enterprises : the dominant logics behind sensing, seizing, and transforming matter!
Matsyak, Lars
;
Rugman, Alan M.
;
Bausch, Andreas
- In:
Management international review : mir ; journal of …
58
(
2018
)
2
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011847457
Saved in:
6
Customer ethnic bias in service encounters
Linzmajer, Marc
;
Brach, Simon
;
Walsh, Gianfranco
; …
- In:
Journal of service research
23
(
2020
)
2
,
pp. 194-210
Persistent link: https://www.econbiz.de/10012216633
Saved in:
7
The effect of compensation size on recovery satisfaction after group service failures: the role of group versus individual service recovery
Albrecht, Arne Keno
;
Schäfers, Tobias
;
Walsh, Gianfranco
; …
- In:
Journal of service research
22
(
2019
)
1
,
pp. 60-74
Persistent link: https://www.econbiz.de/10012005769
Saved in:
8
Customer-induced interactions and innovation in professional services : the case of software customisation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Bertram, Matthias
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011309445
Saved in:
9
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
10
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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