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~person:"Melewar, T. C."
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Search: subject:"branding"
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Brand management
71
Markenführung
71
Brand image
26
Markenimage
26
Consumer behaviour
25
Konsumentenverhalten
25
Corporate reputation
22
Firmenimage
22
Brand architecture
18
Markenarchitektur
18
Brand
17
Markenartikel
17
Marketing management
14
Marketingmanagement
14
Unternehmenskultur
10
Marketing
9
Welt
9
World
9
Corporate culture
8
Higher education institution
7
Hochschule
7
Place marketing
7
Standortmarketing
7
Designation of origin
6
Herkunftsbezeichnung
6
Reputation
6
Tourism marketing
6
Tourismusmarketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Markenpolitik
5
Public relations
5
Social Web
5
Social web
5
Öffentlichkeitsarbeit
5
Branchenentwicklung
4
Customer satisfaction
4
Islam
4
Kundenzufriedenheit
4
Malaysia
4
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Undetermined
38
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Article
63
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62
Aufsatz in Zeitschrift
62
Collection of articles of several authors
13
Sammelwerk
13
Case study
8
Fallstudie
8
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6
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4
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English
82
Author
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Melewar, T. C.
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
91
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
61
Bruhn, Manfred
57
Balmer, John M. T.
55
Ahlert, Dieter
49
De Chernatony, Leslie
46
Merrilees, Bill
43
Bang, Nguyen
40
Foroudi, Pantea
40
Kernstock, Joachim
39
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Sattler, Henrik
33
Uggla, Henrik
32
Gupta, Suraksha
31
Herrmann, Andreas
31
Guzman, Francisco
30
Christodoulides, George
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Ko, Eunju
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Brexendorf, Tim Oliver
26
Kreutzer, Ralf T.
26
Aaker, David A.
25
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Journal of business research : JBR
11
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
4
The marketing review
4
Building corporate identity, image and reputation in the digital era
3
Marketing intelligence & planning
3
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
The journal of asset management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
1
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21
Place brand management : strategic marketing of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
22
Corporate identity and corporate
branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
23
Advancing the scholarship on corporate identity and corporate
branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
24
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
25
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
Saved in:
26
Societal corporate
branding
and political discourse : where brand ethics meets with consumers' clicktivism
Gambetti, Rossella
;
Biraghi, Silvia
;
Melewar, T. C.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 415-443)
.
2022
Persistent link: https://www.econbiz.de/10012609409
Saved in:
27
Branding
higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
Saved in:
28
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
Saved in:
29
Five areas to advance
branding
theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
30
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
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