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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Brand"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Brand
Firmenimage
Brand management
50
Markenführung
50
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Luxury goods
4
Luxusgüter
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Customer integration
3
Kundenintegration
3
Malaysia
3
Social Web
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11
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19
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20
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20
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20
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
34
Balmer, John M. T.
25
Esch, Franz-Rudolf
25
Baumgarth, Carsten
24
De Chernatony, Leslie
22
Keller, Kevin Lane
22
Burmann, Christoph
20
Phau, Ian
20
Bang, Nguyen
19
Foroudi, Pantea
19
Fournier, Susan
19
Sarkar, Abhigyan
18
Fetscherin, Marc
16
Dawes, John
15
Schmidt, Holger J.
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Tomczak, Torsten
14
Diamantopoulos, Adamantios
13
Gupta, Suraksha
13
Ind, Nicholas
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Steenkamp, Jan-Benedict E. M.
13
Abratt, Russell
12
Guzman, Francisco
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Christodoulides, George
11
Iglesias, Oriol
11
Ko, Eunju
11
Rahman, Zillur
11
Trinh, Giang
11
Uggla, Henrik
11
Bruhn, Manfred
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Kapferer, Jean-Noël
10
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Published in...
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The journal of brand management : an international journal
5
International studies of management and organization
3
The journal of product & brand management
3
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
20
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
10
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
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