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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Corporate Social Responsibility"
~subject:"Customer integration"
~subject:"Firmenimage"
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Corporate Social Responsibility
Customer integration
Firmenimage
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
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13
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13
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12
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3
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3
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3
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
22
Melewar, T. C.
19
Foroudi, Pantea
11
Baumgarth, Carsten
10
Esch, Franz-Rudolf
10
Iglesias, Oriol
10
Ind, Nicholas
10
Tomczak, Torsten
10
Bang, Nguyen
9
Schultz, Majken
8
Gupta, Suraksha
7
Hatch, Mary Jo
7
Loureiro, Sandra Maria Correia
7
Rindell, Anne
7
Vallaster, Christine
7
Balmer, John M.T.
6
Binckebanck, Lars
6
Burmann, Christoph
6
Greyser, Stephen A.
6
Guzman, Francisco
6
Hajli, Nick
6
Harrigan, Paul
6
Kernstock, Joachim
6
Miller, Dale
6
Otubanjo, Olutayo
6
Rather, Raouf Ahmad
6
Swoboda, Bernhard
6
Urde, Mats
6
Abimbola, Temi
5
Dennis, Charles
5
Han, Heesup
5
Hollebeek, Linda D.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Maon, François
5
Markovic, Stefan
5
Podnar, Klement
5
Rahman, Zillur
5
Schmidt, Holger J.
5
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International studies of management and organization
3
The journal of brand management : an international journal
3
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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ECONIS (ZBW)
12
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
5
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
6
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
7
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
8
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
9
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
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