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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Corporate culture"
~subject:"Customer integration"
~subject:"Firmenimage"
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Search: subject_exact:"Markenpolitik"
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Corporate culture
Customer integration
Firmenimage
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Brand
12
Markenartikel
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate social responsibility
3
Kundenintegration
3
Malaysia
3
Social Web
3
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Article
12
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English
13
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
24
Melewar, T. C.
19
Iglesias, Oriol
12
Esch, Franz-Rudolf
11
Ind, Nicholas
11
Foroudi, Pantea
10
Schultz, Majken
10
Tomczak, Torsten
10
Bang, Nguyen
9
Hatch, Mary Jo
9
Baumgarth, Carsten
8
Schroeder, Jonathan E.
8
Burmann, Christoph
7
Urde, Mats
7
Vallaster, Christine
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hajli, Nick
6
Harrigan, Paul
6
Kernstock, Joachim
6
Loureiro, Sandra Maria Correia
6
Miller, Dale
6
Rather, Raouf Ahmad
6
Rindell, Anne
6
Swoboda, Bernhard
6
Wallpach, Sylvia von
6
Dennis, Charles
5
Hollebeek, Linda D.
5
Kaufmann, Hans Rüdiger
5
Markovic, Stefan
5
Otubanjo, Olutayo
5
Schmidt, Holger J.
5
Wiedmann, Klaus-Peter
5
Abimbola, Temi
4
Abratt, Russell
4
Biraghi, Silvia
4
Buil, Isabel
4
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International studies of management and organization
3
The journal of brand management : an international journal
3
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
13
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
5
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
6
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
7
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
8
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
9
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
10
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
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