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~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Customer integration"
~subject:"Firmenimage"
~subject:"Markenartikel"
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Search: subject_exact:"Markenpolitik"
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Customer integration
Firmenimage
Markenartikel
Brand management
51
Markenführung
51
Brand image
17
Markenimage
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand architecture
13
Markenarchitektur
13
Brand
12
Corporate reputation
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Australia
4
Australien
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Führungsstil
4
Internet marketing
4
KMU
4
Kundenzufriedenheit
4
Leadership style
4
Online-Marketing
4
Retail trade
4
SME
4
Unternehmenserfolg
4
Corporate Social Responsibility
3
Corporate branding
3
Corporate culture
3
Corporate social responsibility
3
Kundenintegration
3
Malaysia
3
Social Web
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Merrilees, Bill
Sharifah Faridah Syed Alwi
Melewar, T. C.
34
Keller, Kevin Lane
28
Balmer, John M. T.
25
Baumgarth, Carsten
25
Esch, Franz-Rudolf
25
De Chernatony, Leslie
24
Burmann, Christoph
22
Bang, Nguyen
20
Fournier, Susan
20
Phau, Ian
20
Foroudi, Pantea
19
Sarkar, Abhigyan
18
Bruhn, Manfred
16
Fetscherin, Marc
16
Ind, Nicholas
16
Khan, Imran
16
Dawes, John
15
Guzman, Francisco
15
Loureiro, Sandra Maria Correia
15
Schmidt, Holger J.
15
Gupta, Suraksha
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Tomczak, Torsten
14
Diamantopoulos, Adamantios
13
Iglesias, Oriol
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Ko, Eunju
13
Steenkamp, Jan-Benedict E. M.
13
Veloutsou, Cleopatra
13
Abratt, Russell
12
Romaniuk, Jenni
12
Sattler, Henrik
12
Sharp, Byron
12
Christodoulides, George
11
Han, Heesup
11
Kaufmann, Hans Rüdiger
11
Sreejesh, S.
11
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The journal of brand management : an international journal
5
International studies of management and organization
3
The journal of product & brand management
3
Marketing intelligence & planning
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
20
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
10
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
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