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~person:"Merrilees, Bill"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
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Brand management
34
Markenführung
34
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13
Consumer behaviour
11
Konsumentenverhalten
11
Brand
10
Markenartikel
10
Australia
7
Australien
7
Beziehungsmarketing
6
Brand architecture
6
Markenarchitektur
6
Relationship marketing
6
Brand extension
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Corporate reputation
4
Firm performance
4
Führungsstil
4
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4
Luxury goods
4
Luxusgüter
4
Unternehmenserfolg
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KMU
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SME
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Brand associations
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Brand engagement
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2
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Article in journal
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17
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17
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Merrilees, Bill
Melewar, T. C.
40
Diamantopoulos, Adamantios
29
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
28
Phau, Ian
26
Foroudi, Pantea
22
Guzman, Francisco
22
Han, Heesup
20
Japutra, Arnold
20
Balmer, John M. T.
19
Keller, Kevin Lane
19
Gierl, Heribert
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Gupta, Suraksha
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Paul, Justin
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Pelsmacker, Patrick de
14
Pike, Steven
14
Sattler, Henrik
14
Ko, Eunju
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Vrontis, Demetris
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Iglesias, Oriol
12
Jang, Soocheong
12
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The journal of brand management : an international journal
6
Australasian marketing journal
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
17
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17
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
5
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
6
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
7
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
8
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
9
Corporate rebranding : an integrative review of major enablers and barriers to the rebranding process
Miller, Dale
;
Merrilees, Bill
;
Yakimova, Raisa
- In:
International journal of management reviews : IJMR
16
(
2014
)
3
,
pp. 265-289
Persistent link: https://www.econbiz.de/10010392785
Saved in:
10
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
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