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~person:"Miao, Miao"
~person:"Ohr, Daniel"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
Beziehungsmarketing
4
Brand management
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Japan
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Textile distribution
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Consumer behaviour
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E. Breuninger GmbH & Co. <Stuttgart>
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Fashion brand
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Firm performance
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Fuzzy-set QCA
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Konsumentenverhalten
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Kundenbindungsprogramm
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Loyalty program
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Loyalty programs
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Markenartikel
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Markentreue
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Marketing management
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Marketingmanagement
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Profiling shoppers
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Unternehmenserfolg
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complexity theory
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fashion industry
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financial performance
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Miao, Miao
Ohr, Daniel
Ko, Eunju
5
Kim, Kyung Hoon
3
Kim, Sang Jin
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Ozuem, Wilson
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Ahlert, Dieter
2
Alexander, Bethan
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Bonilla Quijada, María del Rocío
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Foscht, Thomas
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Ikeda, Kayo
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Johnson, Kim K. P.
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Kim, Hye-yŏng
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Loureiro, Sandra Maria Correia
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Nobile, Tekila Harley
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Numata, Hideho
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Swoboda, Bernhard
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Thurasamy Ramayah
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Vazquez, Delia
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Alarcón-Del Amo, Maria del Carmen
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Alptekinoglu, Aydin
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
International journal of retail and distribution management
1
Journal of global fashion marketing : JGfM
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ECONIS (ZBW)
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A qualitative comparative study of Japanese
fashion
brands via profiling young shoppers
Miao, Miao
;
Numata, Hideho
;
Ikeda, Kayo
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10013552693
Saved in:
2
Brand equity effects on financial performance in Japanese
fashion
market : applying complexity theory via fsQCA
Miao, Miao
;
Go, I
;
Ikeda, Kayo
;
Numata, Hideho
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012803172
Saved in:
3
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
Saved in:
4
Kundenbindungsmanagement im Bekleidungshandel
Guldin, Andreas
;
Ohr, Daniel
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 813-841)
.
2008
Persistent link: https://www.econbiz.de/10003597813
Saved in:
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