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~person:"Monroe, Kent B."
~type_genre:"Article in journal"
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Preis
9
Price
9
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Behavioral price research
3
Preistheorie
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Monroe, Kent B.
Asche, Frank
14
Oglend, Atle
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Bessler, David A.
12
Hammoudeh, Shawkat
9
Homburg, Christian
9
Kinnucan, Henry W.
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Ashenfelter, Orley
6
Brorsen, B. Wade
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Chevallier, Julien
6
Efken, Josef
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Feinberg, Robert Mark
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Grewal, Dhruv
6
Nielsen, Max
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Otero, Jesús G.
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Smyth, Russell
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Yilmazkuday, Hakan
6
Berndt, Ernst R.
5
Brown, Stephen P. A.
5
Cheng, Lillian L.
5
Dewenter, Ralf
5
Eckert, Andrew
5
Etro, Federico
5
Ginsburgh, Victor
5
Graddy, Kathryn
5
Han, Heesup
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AMS review : official publication of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
2
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
3
A closer look at reference price : a commentary
Lee, Angela Y.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 151-154
Persistent link: https://www.econbiz.de/10010187196
Saved in:
4
How and why is price perceived : a commentary on Cheng and Monroe
Rao, Akshay R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 146-150
Persistent link: https://www.econbiz.de/10010187198
Saved in:
5
Commentary on behavioral price research : the role of subjective experiences in price cognition
Thomas, Manoj
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 141-145
Persistent link: https://www.econbiz.de/10010187199
Saved in:
6
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
7
Is a good deal always fair? : examining the concepts of transaction value and price fairness
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
6
,
pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
Saved in:
8
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
9
Some lessons learned from FTC v. Staples
Monroe, Kent B.
- In:
Journal of public policy & marketing : JPP & M ; an …
18
(
1999
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10001434043
Saved in:
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