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~person:"Mooij, Marieke K. de"
~subject:"Konsumentenverhalten"
~subject:"Macroeconomic performance"
~type:"article"
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Search: subject_exact:"Cultural identity"
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Konsumentenverhalten
Macroeconomic performance
Cultural identity
8
Kulturelle Identität
8
Consumer behaviour
5
International marketing
4
Internationales Marketing
4
Cross-cultural management
3
Interkulturelles Management
3
National culture
3
Nationalkultur
3
Collectivism
2
Comparison
2
Cross-cultural research
2
Culture
2
Hofstede
2
Individualism
2
Individualismus
2
Kaufentscheidung
2
Kollektivismus
2
Kultur
2
Purchase decision
2
Social Web
2
Social web
2
Vergleich
2
Viral marketing
2
Virales Marketing
2
Welt
2
World
2
Brand management
1
Convergence-divergence
1
Dimensional models
1
Dimensions of national culture
1
Ethnic group
1
Ethnische Gruppe
1
GLOBE
1
Markenführung
1
Multi-level research
1
Online retailing
1
Online-Handel
1
Schwartz
1
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Mooij, Marieke K. de
Cleveland, Mark
16
Laroche, Michel
14
Belk, Russell W.
8
Seo, Yuri
7
Demangeot, Catherine
6
Fam, Kim Shyan
6
Teng, Lefa
6
Kipnis, Eva
5
Papadopoulos, Nicolas G.
5
Sharma, Piyush
5
Bartikowski, Boris
4
Broeder, Peter
4
Cui, Charles Chi
4
Keh, Hean Tat
4
Sobh, Rana
4
Torelli, Carlos J.
4
Aguirre-Rodriguez, Alexandra
3
Askegaard, Søren
3
Chen, Haipeng
3
Czarnecka, Barbara
3
Eckhardt, Giana M.
3
Eisend, Martin
3
Guo, Xiaoling
3
Jafari, Aliakbar
3
Jamal, Ahmad
3
Khare, Arpita
3
Kjeldgaard, Dannie
3
Kvasova, Olga
3
Leonidou, Leonidas C.
3
Manrai, Ajay K.
3
Marshall, Roger
3
Pullig, Chris
3
Segev, Sigal
3
Shavitt, Sharon
3
Shoham, Aviv
3
Sinkovics, Rudolf R.
3
Voyer, Benjamin G.
3
Walsh, Gianfranco
3
Wang, Yong Jian
3
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International marketing review
2
Journal of international consumer marketing
2
Journal of marketing communications
1
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ECONIS (ZBW)
5
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1
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
2
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
3
How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
Saved in:
4
New technology mirrors old habits : online buying mirrors cross-national variance of conventional buying
Goodrich, Kendall
;
Mooij, Marieke K. de
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10009270618
Saved in:
5
Cross-cultural consumer behavior : a review of research findings
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 181-192
Persistent link: https://www.econbiz.de/10009270636
Saved in:
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