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~person:"Moreau, C. Page"
~person:"Schreier, Martin"
~subject:"Consumer behaviour"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"Sustainable product"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Consumer behaviour
Product design
Produktdifferenzierung
Sustainable product
Produktgestaltung
12
Konsumentenverhalten
7
Customer integration
4
Kundenintegration
4
Mass Customization
4
Mass customization
4
New product development
4
Produktentwicklung
4
Innovation
3
Aesthetics
2
Beziehungsmarketing
2
Experiment
2
Innovation management
2
Innovationsmanagement
2
Relationship marketing
2
Ästhetik
2
Co-creation
1
Creativity
1
Crowdsourcing
1
Customer analysis
1
Erwartungswert
1
Expected value
1
Haushaltsausstattung
1
Household equipment
1
Idea generation
1
Kreativität
1
Kundenanalyse
1
Market performance
1
Market research
1
Marktforschung
1
Mass production
1
Massenproduktion
1
Modularisierung
1
Modularity
1
Performance measurement
1
Performance-Messung
1
Selbstständige
1
Self-employed
1
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Article
12
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Article in journal
Handbuch
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12
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1
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English
11
German
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Author
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Moreau, C. Page
Schreier, Martin
Herrmann, Andreas
16
Dell'Era, Claudio
14
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Dolgui, Alexandre
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Hsu, Yen
5
Kumar, Minu
5
Lin, Jun
5
Orth, Ulrich R.
5
Shamsuzzoha, A. H. M.
5
Thisse, Jacques-François
5
Townsend, Claudia
5
Trischler, Jakob
5
Wrigley, Cara
5
Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
4
Beckman, Sara L.
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
4
Chen, Ying-Ju
4
Chowdary, Boppana V.
4
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
12
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12
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
3
Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Goode, Miranda R.
;
Dahl, Darren W.
;
Moreau, C. Page
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 192-208
Persistent link: https://www.econbiz.de/10009723196
Saved in:
4
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
5
Inviting the amateurs into the studio : understanding how consumer engagement in product design creates value
Moreau, C. Page
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 409-410
Persistent link: https://www.econbiz.de/10008991426
Saved in:
6
It's the thought (and the effort) that counts : how customizing for others differs from customizing for oneself
Moreau, C. Page
;
Bonney, Leff
;
Herd, Kelly B.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009297014
Saved in:
7
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
8
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
9
To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
Moreau, C. Page
;
Herd, Kelly B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 806-819
Persistent link: https://www.econbiz.de/10003945174
Saved in:
10
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
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