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~person:"Muehling, Darrel D."
~person:"Zúñiga, Miguel Ángel"
~subject:"Advertising effects"
~subject:"Cognition"
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Advertising effects
Cognition
Consumer behaviour
37
Konsumentenverhalten
37
Werbewirkung
22
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Advertising
11
Werbung
11
Brand
8
Markenartikel
8
Beziehungsmarketing
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Emotion
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Relationship marketing
6
Ethnic group
4
Ethnische Gruppe
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Internet marketing
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Online-Marketing
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Viral marketing
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Virales Marketing
4
Communal-brand connection
3
Personality psychology
3
Persönlichkeitspsychologie
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Social Web
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Social web
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brand loyalty
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African American consumers
2
Black people
2
Brand identification
2
Brand love
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Confidence
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Cross-cultural relations
2
Dienstleistungsqualität
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Elaboration likelihood model
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Geschichte
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Interkulturelle Beziehungen
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22
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Muehling, Darrel D.
Zúñiga, Miguel Ángel
Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
21
Dens, Nathalie
19
Diehl, Sandra
17
Esch, Franz-Rudolf
15
Huber, Frank
15
Eisend, Martin
13
Pauwels, Koen
13
Yoon, Sukki
12
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Jang, Soocheong
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Bagozzi, Richard P.
9
Bauer, Hans H.
9
Bellman, Steven
9
Chan, Kara
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Han, Heesup
9
Ilicic, Jasmina
9
Krishna, Aradhna
9
Meyer, Frederik
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Vanhuele, Marc
9
Wilbur, Kenneth C.
9
Yoon, Hye Jin
9
Assenza, Tiziana
8
Bang Nguyen Viet
8
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Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Asia Pacific journal of marketing and logistics
1
Green advertising and the reluctant consumer
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of internet commerce
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Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
22
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1
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services advertising evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
2
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
3
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
4
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
7
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
8
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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