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~person:"Nasution, Reza Ashari"
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Nasution, Reza Ashari
Kreutzer, Ralf T.
35
Goldfarb, Avi
30
Tucker, Catherine
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Skiera, Bernd
29
Dwivedi, Yogesh Kumar
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Wilbur, Kenneth C.
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Ghose, Anindya
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Law, Chun Hung Roberts
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Jerath, Kinshuk
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Whinston, Andrew B.
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Karjaluoto, Heikki
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Ozuem, Wilson
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Pelsmacker, Patrick de
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Okazaki, Shintaro
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Rita, Paulo
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Sayedi, Amin
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Schultz, Carsten D.
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Smith, Katherine Taken
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Harrigan, Paul
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Stephen, Andrew T.
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Tan, Yong
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Wirtz, Bernd W.
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Ahuja, Vandana
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Bigné Alcañiz, J. Enrique
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Hudders, Liselot
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Ko, Eunju
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
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The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
2
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
Saved in:
3
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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