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~person:"Ngo, Liem Viet"
~subject:"Dienstleistungssektor"
~subject:"Produktentwicklung"
~subject:"Strategisches Management"
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Dienstleistungssektor
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Strategisches Management
Marketing management
9
Marketingmanagement
9
Firm performance
7
Australia
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Australien
6
Unternehmenserfolg
6
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5
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5
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3
Brand management
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Customer satisfaction
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Customer value
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Ngo, Liem Viet
O'Cass, Aron
23
Sok, Phyra
9
Heirati, Nima
6
Ahmadi, Hormoz
3
Siahtiri, Vida
3
Getnet, Hailu
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Miles, Morgan P.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
British journal of management : BJM
1
The journal of services marketing
1
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ECONIS (ZBW)
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron
;
Heirati, Nima
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
Saved in:
2
Creating superior customer value for B2B firms through supplier firm capabilities
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 125-135
Persistent link: https://www.econbiz.de/10009513208
Saved in:
3
Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
Saved in:
4
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
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