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~person:"Ngo, Liem Viet"
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Ngo, Liem Viet
Kotler, Philip
88
Bruhn, Manfred
83
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64
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62
Pepels, Werner
48
Sheth, Jagdish N.
42
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38
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38
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34
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33
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32
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31
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30
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29
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29
Albers, Sönke
28
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28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
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22
Varadarajan, Rajan
22
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21
Balmer, John M. T.
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Diller, Hermann
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Hartley, Steven W.
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Morgan, Neil A.
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Rajagopal
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Schultz, Don E.
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Fritz, Wolfgang
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Hult, G. Tomas M.
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Journal of strategic marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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ECONIS (ZBW)
12
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1
Managing customer uncertainty in making service offshoring decisions
Lu, Lu
;
Gregory, Gary D.
;
Ngo, Liem Viet
;
Bagozzi, …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012662582
Saved in:
2
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
3
Improving the effectiveness of market-oriented organisation : empirical evidence from an emerging economy
Bucic, Tania
;
Ngo, Liem Viet
;
Sinha, Ashish
- In:
Australian journal of management
42
(
2017
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10011774881
Saved in:
4
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
7
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
8
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
9
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
10
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
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