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~person:"Nordfält, Jens"
~person:"Puccinelli, Nancy M."
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
Kundenzufriedenheit
Ladengestaltung
10
Store design
10
Consumer behaviour
9
Einzelhandel
9
Retail trade
9
Beziehungsmarketing
2
Digital displays
2
Digitalisierung
2
Digitization
2
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2
Retail displays
2
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2
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2
AI
1
Brightness contrast
1
Dienstleistungsqualität
1
Disarray
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Display
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Endcaps
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Enhancements
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Experiment
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In-store
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In-store displays
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Mannequin
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Marketing management
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Marketingmanagement
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Online-Handel
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Nordfält, Jens
Puccinelli, Nancy M.
Grewal, Dhruv
12
Roggeveen, Anne L.
8
Willems, Kim
6
Campo, Katia
5
Chebat, Jean-Charles
5
Dennis, Charles
5
Lunardo, Renaud
5
Teller, Christoph
5
Brengman, Malaika
4
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4
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4
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3
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3
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3
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3
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3
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3
Ebster, Claus
3
Elms, Jonathan
3
Gilboa, Shaked
3
Gröppel-Klein, Andrea
3
Martínez-Ruiz, María Pilar
3
McIntyre, Charles
3
Melewar, T. C.
3
Morrin, Maureen
3
Murray, John
3
Noble, Stephanie M.
3
Pantano, Eleonora
3
Parsons, Andrew G.
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Roschk, Holger
3
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3
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3
Vrechopoulos, Adam
3
Wagner, Udo
3
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3
Zhu, Rui Juliet
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2
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Journal of retailing
3
Psychology & marketing
2
Handbook of research on customer engagement
1
Journal of business research : JBR
1
Journal of marketing research
1
Review of marketing research
1
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ECONIS (ZBW)
9
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1
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
4
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
5
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
6
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
7
Insights from in-store marketing experiments
Nordfält, Jens
;
Grewal, Dhruv
;
Roggeveen, Anne L.
; …
-
2014
Persistent link: https://www.econbiz.de/10010424895
Saved in:
8
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
9
Retail atmospherics and in-store nonverbal cues : an introduction
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Puccinelli, Nancy M.
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 469-471
Persistent link: https://www.econbiz.de/10010382592
Saved in:
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