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~person:"Okazaki, Shintaro"
~person:"Pelsmacker, Patrick de"
~person:"Yan, Ruiliang"
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Search: subject_exact:"Social media marketing"
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Internet marketing
38
Online-Marketing
38
Advertising
13
Werbung
13
Advertising effects
11
Werbewirkung
11
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
9
Social web
9
Viral marketing
8
Virales Marketing
8
Distribution channel
5
Marketing management
5
Marketingmanagement
5
Vertriebsweg
5
Beziehungsmarketing
4
Brand management
4
Children
4
Kinder
4
Markenführung
4
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4
Mobile business
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
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4
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4
Game theory
3
Lieferkette
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Mobile Marketing
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3
Mobile marketing
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Mobilkommunikation
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English
38
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Okazaki, Shintaro
Pelsmacker, Patrick de
Yan, Ruiliang
Kreutzer, Ralf T.
36
Goldfarb, Avi
30
Tucker, Catherine
30
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Ghose, Anindya
21
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Fritz, Wolfgang
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
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Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Breaking new ground in theory and practice
2
Electronic commerce research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing and consumer services
2
Advertising worldwide : advertising conditions in selected countries
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
SpringerLink / Bücher
1
The SAGE handbook of marketing ethics
1
The service industries journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
38
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38
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
4
Parental mediation of children's exposure to online media and advertising
Pelsmacker, Patrick de
;
Daems, Kristien
;
Moons, Ingrid
- In:
The SAGE handbook of marketing ethics
,
(pp. 107-122)
.
2021
Persistent link: https://www.econbiz.de/10012304835
Saved in:
5
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
6
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
7
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
8
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
9
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
10
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
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