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~person:"Oliver, Richard L."
~person:"Varki, Sajeev"
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Oliver, Richard L.
Varki, Sajeev
Rust, Roland T.
7
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4
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3
Cooil, Bruce
2
Sheinin, Daniel
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1
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11
The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data
Varki, Sajeev
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
41
(
2004
)
2
,
pp. 226-233
Persistent link: https://www.econbiz.de/10006646960
Saved in:
12
Using the conditional grade-of-membership model to assess judgment accuracy
Cooil, Bruce
;
Varki, Sajeev
- In:
Psychometrika
68
(
2003
)
3
,
pp. 453-471
Persistent link: https://www.econbiz.de/10005381633
Saved in:
13
Measuring the quality of relationships in consumer services: an empirical study
Roberts, Keith
;
Varki, Sajeev
;
Brodie, Rod
- In:
European journal of marketing : EJM
37
(
2003
)
1-2
,
pp. 169-196
Persistent link: https://www.econbiz.de/10006084806
Saved in:
14
Real-time marketing in e-Services
Varki, Sajeev
- In:
E-Service : new directions in theory and practice
,
(pp. 154-167)
.
2002
Persistent link: https://www.econbiz.de/10001813067
Saved in:
15
Modeling Fuzzy Data in Qualitative Marketing Research
Varki, Sajeev
;
Cooil, Bruce
;
Rust, Roland T.
- In:
Journal of marketing research : JMR
37
(
2000
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10006660803
Saved in:
16
Using service quality data for competitive marketing decisions
Rust, Roland T.
;
Danaher, Peter J.
;
Varki, Sajeev
- In:
International journal of service industry management : IJSIM
11
(
2000
)
5
,
pp. 438-469
Persistent link: https://www.econbiz.de/10007115956
Saved in:
17
Real-Time Marketing - The ultimate customer solution is products and services that are unique to individuals and change with their needs.
Oliver, Richard W.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Marketing management : a quarterly business management …
7
(
1998
)
4
,
pp. 29-37
Persistent link: https://www.econbiz.de/10007246837
Saved in:
18
Customer Delight: Foundations, Findings, and Managerial Insight
Oliver, Richard L.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of retailing
73
(
1997
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006630005
Saved in:
19
SATISFACTION IS RELATIVE
Varki, Sajeev
;
Rust, Roland T.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007130382
Saved in:
20
Rising from the ashes of advertising
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of Business Research
37
(
1996
)
3
,
pp. 173-181
Persistent link: https://www.econbiz.de/10005465846
Saved in:
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