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~person:"Olsen, G. Douglas"
~person:"Phillips, Barbara J."
~person:"Reid, Leonard N."
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Zeitschriftenwerbung"
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Konsumentenverhalten
Print advertising
13
Printwerbung
13
Advertising effects
8
Werbewirkung
8
USA
5
United States
5
Advertising
4
Consumer behaviour
4
Werbung
4
Emotion
3
Nordamerika
2
North America
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Press publisher
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Presseverlag
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Psychology of advertising
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Werbepsychologie
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1969-2002
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1985-2004
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Advertising media
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Altruism
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Altruismus
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Analysis of variance
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Anthropologie
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Anthropology
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Business ethics
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Child protection
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Chirurgie
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Olsen, G. Douglas
Phillips, Barbara J.
Reid, Leonard N.
McQuarrie, Edward F.
3
Dewenter, Ralf
2
Gieseking, Thomas
2
Neijens, Peter C.
2
Saffer, Henry
2
Singh, Nitish
2
Wyer, Robert S.
2
Adil, Safaa
1
Albinsson, Pia A.
1
Anselmsson, Johan
1
Athey, Susan
1
Baccarella, Christian V.
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Badowska, Sylwia
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1
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1
Belk, Russell W.
1
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Bodur, Muzaffer
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Brennan, Linda
1
Brune, Philipp
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Burman, Bidisha
1
Calvano, Emilio
1
Carlson, Les
1
Cathcart, Craig
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Ceylan, Aylin
1
Chang, Chun-Tuan
1
Checchinato, Francesca
1
Chen, Yunqing
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Cheung, Lily
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Chia, Lily
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Childers, Courntey Carpenter
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Choi, Chang-Won
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Chowdhury, Rafi M. M. I.
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Chun, Wootae
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Colapinto, Cinzia
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Dardis, Frank E.
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Dave, Dhaval
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
4
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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
2
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Narrative and persuasion in fashion advertising
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 368-392
Persistent link: https://www.econbiz.de/10008662513
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