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~person:"Orth, Ulrich R."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Marketing management"
~subject:"Product design"
~subject:"Produktdifferenzierung"
~subject:"product design"
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Innovation
Innovationsmanagement
Marketing management
Product design
Produktdifferenzierung
product design
Produktgestaltung
12
Consumer behaviour
7
Konsumentenverhalten
7
Packaging
6
Verpackung
6
Brand image
3
Markenimage
3
Brand management
2
International marketing
2
Internationales Marketing
2
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2
Perception
2
Product quality
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Produktqualität
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Theorie
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1
Cognition
1
Constructivism
1
Design
1
Experiment
1
Food packaging
1
Glass packaging
1
Glasverpackung
1
Informationsverarbeitung
1
Kognition
1
Konstruktivismus
1
Lebensmittelverpackung
1
Marketingmanagement
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Metaphors
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Package design
1
Power
1
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Product labelling
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Article
9
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3
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5
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5
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4
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4
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3
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Language
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English
9
German
3
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Orth, Ulrich R.
Herrmann, Andreas
19
Sosa, Manuel
17
Verganti, Roberto
17
Thisse, Jacques-François
14
Anderson, Simon P.
13
Dell'Era, Claudio
13
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Spence, Charles
10
Baldwin, Carliss Y.
9
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Schreier, Martin
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Bauer, Hans H.
6
Candi, Marina
6
Chen, Steven
6
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Christian-Albrechts-Universität zu Kiel
1
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Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of retailing and consumer services
1
Multisensory packaging : designing new product experiences
1
Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Vorträge zur Hochschultagung 2009 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
1
Weinmarketing : Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln
1
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ECONIS (ZBW)
12
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1
Design experience : a holistic, multi-sensory, and multi-dimensional perspective
Scheubeck, Kathrin
-
2017
Persistent link: https://www.econbiz.de/10011777496
Saved in:
2
Semantic congruence effects across olfactory and visual stimuli on product perception : an implicit and explicit approach
Nibbe, Nathalie
-
2015
Persistent link: https://www.econbiz.de/10010478550
Saved in:
3
Multisensory packaging design across cultures
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Multisensory packaging : designing new product experiences
,
(pp. 287-315)
.
2019
Persistent link: https://www.econbiz.de/10011959012
Saved in:
4
Verticality in product labels and shelves as a metaphorical cue to quality
Machiels, Casparus J. A.
;
Orth, Ulrich R.
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 195-203
Persistent link: https://www.econbiz.de/10011729841
Saved in:
5
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
6
Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R.
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 181-195)
.
2011
Persistent link: https://www.econbiz.de/10008758295
Saved in:
7
Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009240951
Saved in:
8
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
9
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Vorträge zur Hochschultagung 2009 der Agrar- und …
,
(pp. 239-246)
.
2009
Persistent link: https://www.econbiz.de/10003870073
Saved in:
10
Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca
;
Kahle, Lynn R.
;
Orth, Ulrich R.
- In:
Journal of international marketing
17
(
2009
)
1
,
pp. 30-57
Persistent link: https://www.econbiz.de/10003859516
Saved in:
1
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