The accuracy of design-based judgments : a constructivist approach
Year of publication: |
2012
|
---|---|
Authors: | Orth, Ulrich R. ; Malkewitz, Keven |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 3, p. 421-436
|
Subject: | Produktgestaltung | Product design | Kognition | Cognition | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Konstruktivismus | Constructivism |
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