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~person:"Ozcan, Kerimcan"
~person:"Sharma, Ravi S."
~person:"Varan, Duane"
~type_genre:"Article in journal"
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Search: subject_exact:"Interactive media"
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Interactive media
6
Interaktive Medien
6
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Customer integration
2
Digital platform
2
Digitale Plattform
2
E-commerce
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Fernsehwerbung
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Australien
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Co-creation
1
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Digital media
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Digitale Dienste
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E-Service Modeling
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Geschäftsmodell
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Interactional creation
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Ozcan, Kerimcan
Sharma, Ravi S.
Varan, Duane
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Coffey, Amy Jo
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Jiang, Zhenhui
2
Kirk, Colleen P.
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Lala, Vishal
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Levy, Shalom
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Noort, Guda van
2
Ramaswamy, Venkatram
2
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2
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1
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing communications
1
Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
6
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1
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
3
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
Saved in:
4
A hybrid scenario planning methodology for interative digital media
Sharma, Ravi S.
;
Yang, Yi
- In:
Long range planning : LRP ; international journal of …
48
(
2015
)
6
,
pp. 3412-429
Persistent link: https://www.econbiz.de/10011420080
Saved in:
5
Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas
;
Pillai, Prashant S.
;
Qadir, Abdul
; …
- In:
International journal of e-business research : an …
9
(
2013
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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