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~person:"Palmatier, Robert W."
~subject:"Consumer behaviour"
~subject:"Innovationsmanagement"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Innovationsmanagement
Relationship marketing
Beziehungsmarketing
33
Lieferantenmanagement
13
Marketing management
13
Marketingmanagement
13
Supplier relationship management
13
Konsumentenverhalten
9
relationship marketing
8
Internet marketing
5
Online-Marketing
5
Salespeople
5
Selling
5
Social Web
5
Social web
5
Theorie
5
Theory
5
Verkauf
5
Verkaufspersonal
5
Business network
4
Data Mining
4
Data mining
4
Distribution channel
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Firm performance
4
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Marketing theory
4
Marketingtheorie
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Online retailing
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Online-Handel
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Resource-based view
4
Ressourcenorientierter Ansatz
4
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4
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39
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Aufsatz im Buch
Aufsatz in Zeitschrift
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36
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3
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3
Sammelwerk
3
Handbook
2
Handbuch
2
Aufsatzsammlung
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Graue Literatur
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English
39
Author
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Palmatier, Robert W.
Han, Heesup
107
Mattila, Anna S.
85
Brem, Alexander
79
Bruhn, Manfred
79
Homburg, Christian
75
Kumar, V.
70
Vrontis, Demetris
64
Gassmann, Oliver
63
Loureiro, Sandra Maria Correia
56
Hollebeek, Linda D.
53
Kraus, Sascha
53
Jang, Soocheong
52
Herrmann, Andreas
50
Phau, Ian
50
Walsh, Gianfranco
50
Matzler, Kurt
49
Herstatt, Cornelius
48
Piller, Frank T.
47
Bouncken, Ricarda B.
46
Bessant, John R.
45
Ratten, Vanessa
45
Bang, Nguyen
44
Frattini, Federico
44
Van Haverbeke, Wim
44
Verhoef, Peter C.
44
Gemünden, Hans Georg
43
Gierl, Heribert
43
Gil Saura, Irene
43
Dwivedi, Yogesh Kumar
42
Smith, Alan D.
42
Huber, Frank
41
Khare, Arpita
41
Ritala, Paavo
41
Füller, Johann
40
Hyun, Sunghyup Sean
40
Möslein, Kathrin
39
Verganti, Roberto
39
Chen, Jin
38
Daim, Tugrul U.
38
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Journal of marketing
11
Journal of the Academy of Marketing Science
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of international marketing
3
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
39
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Data privacy : effects on customer and firm performance
Martin, Kelly D.
;
Borah, Abhishek
;
Palmatier, Robert W.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
Saved in:
3
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
4
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
8
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
9
Relational selling : past, present and future
Arli, Denni
;
Bauer, Carlos
;
Palmatier, Robert W.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 169-184
Persistent link: https://www.econbiz.de/10011822566
Saved in:
10
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
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