Pantano, Eleonora; Bang, Nguyen; Dennis, Charles; … - 2017 - Second edition
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into …: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M …-shopping -- U-shopping -- Multi channel success and the future of e-retailing …