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~person:"Park, Jungkun"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Konsumentenverhalten
Social web
Brand management
15
Markenführung
15
Consumer behaviour
12
Brand image
11
Markenimage
11
Luxury goods
6
Luxusgüter
6
Brand
5
Markenartikel
5
Beziehungsmarketing
4
Dienstleistungsqualität
4
Relationship marketing
4
Service quality
4
Brand extension
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markentransfer
3
Vertrauen
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Hotel industry
2
Hotellerie
2
Internet marketing
2
Online-Marketing
2
AI
1
Advertising
1
Advertising effects
1
Aesthetics
1
Anticipated gain
1
Anticipated loss
1
Arbeitsgruppe
1
Behavior intention
1
Beschwerdemanagement
1
Brand authenticity
1
Brand experience
1
Brand identification
1
Brand love
1
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Undetermined
12
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Article
12
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Working Paper
Article in journal
12
Language
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English
12
Author
All
Park, Jungkun
Loureiro, Sandra Maria Correia
33
Phau, Ian
27
Melewar, T. C.
24
Bang, Nguyen
23
Han, Heesup
23
Ko, Eunju
23
Sarkar, Abhigyan
23
Guzman, Francisco
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Kunkel, Thilo
18
Veloutsou, Cleopatra
18
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
16
Dens, Nathalie
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Christodoulides, George
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Vrontis, Demetris
14
Casidy, Riza
13
Rahman, Zillur
13
Ahn, Jiseon
12
Paul, Justin
12
Romaniuk, Jenni
12
Septianto, Felix
12
Sreejesh, S.
12
Sung, Yongjun
12
Bagozzi, Richard P.
11
Dwivedi, Abhishek
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Keller, Kevin Lane
11
Rather, Raouf Ahmad
11
Swoboda, Bernhard
11
Šerić, Maja
11
Augusto, Mário Gomes
10
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Published in...
All
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International journal of wine business research
1
Journal of travel and tourism marketing
1
The Cornell hospitality quarterly
1
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ECONIS (ZBW)
12
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
3
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
4
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
5
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
6
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
7
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
8
Masstige consumption values and its effect on consumer behavior
Park, Jungkun
;
Back, Seung Yub
;
Kim, Dongyoup
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364437
Saved in:
9
Understanding the role of anticipated loss and gain during consumer competition : the moderation of purchase importance and prior brand attitude
Kim, Dongyoup
;
Park, Jungkun
;
Le, Hoang T. P. M.
;
Choi, …
- In:
International journal of retail and distribution management
50
(
2022
)
10
,
pp. 1302-1318
Persistent link: https://www.econbiz.de/10013407350
Saved in:
10
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
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