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~person:"Pelsmacker, Patrick de"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Customer satisfaction
Online-Marketing
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Viral marketing
10
Virales Marketing
10
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online reviews
5
Online retailing
4
Online-Handel
4
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3
Social web
3
Bibliometrics
2
Bibliometrie
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Data Mining
2
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Marketing management
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Marketingmanagement
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Perceived usefulness
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Personalisierung
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Advertising effects
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Banner advertising
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Behavioral intentions
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Bewertung
1
Communication
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Conceptual framework
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Digital hotel marketing strategies
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Facebook
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Pelsmacker, Patrick de
Law, Chun Hung Roberts
12
Bilgihan, Anil
9
Filieri, Raffaele
9
Liu, Yong
9
Mariani, Marcello M.
9
Balaji, M. S.
8
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Kim, Jong Min
8
Verlegh, Peeter
8
Dwivedi, Yogesh Kumar
7
Fan, Weiguo
7
Li, Hengyun
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Okumus, Fevzi
7
Wu, Luorong
7
Xie, Karen L.
7
Fink, Klaus-J.
6
Gil Saura, Irene
6
Karjaluoto, Heikki
6
Law, Rob
6
Moliner-Velázquez, Beatriz
6
Munzel, Andreas
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Sparks, Beverley
6
Tan, Yong
6
Xiang, Zheng
6
Ye, Qiang
6
Zhang, Lu
6
Adena, Maja
5
Akram, Umair
5
Augusto, Mário Gomes
5
Borghi, Matteo
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
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Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Digital marketing strategies, online reviews and hotel performance
Pelsmacker, Patrick de
;
Tilburg, Sophie van
;
Holthof, …
- In:
International journal of hospitality management
72
(
2018
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011872689
Saved in:
3
The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
4
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
5
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
6
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
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