//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pepels, Werner"
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
~subject:"Dynamic investment appraisal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Consumer behaviour
Dynamic investment appraisal
B-to-B-Marketing
11
Lieferantenmanagement
5
Supplier relationship management
5
Business-to-Business-Marketing
4
Marketing management
3
Marketingmanagement
3
Advertising
1
Advertising media
1
Advertising planning
1
Capital goods
1
Capital goods industry
1
Commodity market
1
Customer value
1
Deutschland
1
Direktmarketing
1
Dynamische Investitionsrechnung
1
Germany
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Investitionsgüter
1
Investitionsgüterindustrie
1
Kundenwert
1
Manufacturing plant
1
Product management
1
Produktmanagement
1
Raw materials
1
Rohstoff
1
Rohstoffmarkt
1
Strategic management
1
Strategisches Management
1
Theorie
1
Theory
1
Werbeplanung
1
Werbeträger
1
Werbung
1
Wholesale trade
1
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
3
Sammelwerk
3
Handbook
2
Handbuch
2
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
11
Author
All
Pepels, Werner
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Plinke, Wulff
11
Rangarajan, Deva
11
Sridhar, Shrihari
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Zolkiewski, Judy
10
more ...
less ...
Published in...
All
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
4
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
5
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
6
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
7
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
8
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
9
B2B-Indirektabsatz
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 389-399)
.
2009
Persistent link: https://www.econbiz.de/10003822729
Saved in:
10
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->