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~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~subject:"Customer satisfaction"
~subject:"Marketing management"
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Customer acquisition
Customer satisfaction
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Customer value
13
Kundenwert
13
Beziehungsmarketing
11
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11
Consumer behaviour
5
Konsumentenverhalten
5
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4
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customer profitability
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Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
8
Gallarza, Martina G.
6
Gupta, Sunil
6
Gil Saura, Irene
5
Ko, Eunju
5
Drèze, Xavier
4
Eggert, Andreas
4
Kim, Kyung Hoon
4
Le Nguyen Hau
4
Lehmann, Donald R.
4
Matzler, Kurt
4
Mela, Carl F.
4
O'Cass, Aron
4
Verhoef, Peter C.
4
Ahearne, Michael
3
Ahn, Jiseon
3
Al Haj Eid, Mohammad Badi’
3
Bauer, Hans H.
3
Bonfrer, Andre
3
Dandis, Ala' Omar
3
Del Chiappa, Giacomo
3
Gligor, David M.
3
Hammerschmidt, Maik
3
Itani, Omar S.
3
Keränen, Joona
3
Kim, Sang Jin
3
Kleinaltenkamp, Michael
3
Leone, Robert P.
3
Manning, Gerald L.
3
Mostafa Rasoolimanesh, S.
3
Neslin, Scott A.
3
Ngo, Liem Viet
3
Pham Ngoc Thuy
3
Reece, Barry L.
3
Tournois, Laurent
3
Ulaga, Wolfgang
3
Vera, Jorge
3
Akter, Shahriar
2
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Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of retailing
1
Journal of service research
1
Universia business review : UBR
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ECONIS (ZBW)
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1
Customer equity drivers, customer experience quality, and customer profitability in banking services : the moderating role of social influence
Gao, Lily
;
Melero-Polo, Iguácel
;
Sesé, F. Javier
- In:
Journal of service research
23
(
2020
)
2
,
pp. 174-193
Persistent link: https://www.econbiz.de/10012216517
Saved in:
2
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
3
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
4
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
5
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
6
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
7
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
8
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
9
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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