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~person:"Petersen, J. Andrew"
~person:"Sesé, F. Javier"
~subject:"Customer acquisition"
~subject:"Marketing management"
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Customer acquisition
Marketing management
Customer value
13
Kundenwert
13
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
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Marketingmanagement
4
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Viral marketing
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customer profitability
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Petersen, J. Andrew
Sesé, F. Javier
Kumar, V.
8
Gupta, Sunil
6
Drèze, Xavier
4
Eggert, Andreas
4
Ko, Eunju
4
Lehmann, Donald R.
4
Mela, Carl F.
4
Ahearne, Michael
3
Bonfrer, Andre
3
Kim, Kyung Hoon
3
Leone, Robert P.
3
Manning, Gerald L.
3
Neslin, Scott A.
3
O'Cass, Aron
3
Pepels, Werner
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Verhoef, Peter C.
3
Akter, Shahriar
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Frambach, Ruud T.
2
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Haas, Alexander
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2
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2
Heitmann, Mark
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Kleinaltenkamp, Michael
2
Kreutzer, Ralf T.
2
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Ngo, Liem Viet
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Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
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ECONIS (ZBW)
5
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1
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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