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~person:"Petersen, J. Andrew"
~subject:"Allocation"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Konsumentenverhalten
Marketingmanagement
Customer value
8
Kundenwert
8
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6
Relationship marketing
6
Marketing management
4
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2
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2
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customer lifetime value
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customer perceived risk
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field experiment
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Petersen, J. Andrew
Kumar, V.
15
Ko, Eunju
9
Gupta, Sunil
6
Kim, Kyung Hoon
6
Kleinaltenkamp, Michael
5
Ahn, Jiseon
4
Eggert, Andreas
4
Hollebeek, Linda D.
4
Kim, Sang Jin
4
Mela, Carl F.
4
Peppers, Don
4
Reinartz, Werner J.
4
Rogers, Martha
4
Sesé, F. Javier
4
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3
Akter, Shahriar
3
Bates, Ken
3
Cossío-Silva, Francisco-José
3
Dedeoğlu, Bekir Bora
3
Gallarza, Martina G.
3
Gil Saura, Irene
3
Heinonen, Kristina
3
Itani, Omar S.
3
Kim, Juran
3
Lehmann, Donald R.
3
Leone, Robert P.
3
Loane, Susan Stewart
3
Manning, Gerald L.
3
McColl-Kennedy, Janet R.
3
Mostafa Rasoolimanesh, S.
3
Neslin, Scott A.
3
O'Cass, Aron
3
Perdue, Richard R.
3
Prohl-Schwenke, Katharina
3
Rajagopal
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Rajagopal, Dr
3
Reece, Barry L.
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Revilla Camacho, Maria Angeles
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Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
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1
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
2
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
3
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
4
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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