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~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Service quality"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Relationship marketing
Service quality
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
26
Markenführung
26
Luxury goods
23
Luxusgüter
23
Markenimage
23
Brand
18
Markenartikel
18
Australia
14
Australien
14
Emotion
12
Advertising effects
7
Beziehungsmarketing
7
Designation of origin
7
Herkunftsbezeichnung
7
Werbewirkung
7
Brand extension
6
Markentransfer
6
Product counterfeiting
6
Produktpiraterie
6
Advertising
5
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Youth
5
Attitude
4
Fashion
4
Mode
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
China
3
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Article
29
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Arbeitspapier
Article in journal
Article
Aufsatz in Zeitschrift
29
Aufsatz im Buch
1
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English
29
Author
All
Phau, Ian
Han, Heesup
67
Mattila, Anna S.
41
Bang, Nguyen
32
Hollebeek, Linda D.
32
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
27
Prentice, Catherine
25
Ahn, Jiseon
23
Sreejesh, S.
23
Wong, IpKin Anthony
23
Hyun, Sunghyup Sean
22
Jang, Soocheong
22
Japutra, Arnold
21
Klaus, Philipp
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Verhoef, Peter C.
21
Kumar, V.
20
Park, Jungkun
20
Rather, Raouf Ahmad
20
Guzman, Francisco
19
Hanks, Lydia
19
Line, Nathaniel D.
19
Paul, Justin
19
Vrontis, Demetris
19
Balaji, M. S.
18
Bilgihan, Anil
18
Das, Gopal
18
Grewal, Dhruv
18
Khan, Imran
18
Veloutsou, Cleopatra
18
Gil Saura, Irene
17
Ko, Eunju
17
McColl-Kennedy, Janet R.
17
So, Kevin Kam Fung
17
Casidy, Riza
16
Dwivedi, Yogesh Kumar
16
Eisingerich, Andreas B
16
Ekinci, Yuksel
16
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Journal of business research : JBR
4
The journal of brand management : an international journal
4
Journal of fashion marketing and management
3
Australasian marketing journal
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
The journal of consumer marketing
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
29
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
3
Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO
Lau, Kong Cheen
;
Lee, Sean
;
Phau, Ian
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1967-1989
Persistent link: https://www.econbiz.de/10014445536
Saved in:
4
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
7
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
8
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
9
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
10
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
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