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~person:"Phillips, Barbara J."
~person:"Smith, Ken"
~subject:"Advertising effects"
~subject:"Preismanagement"
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Advertising effects
Preismanagement
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Phillips, Barbara J.
Smith, Ken
Kaiser, Ulrich
10
Gierl, Heribert
4
Sridhar, Shrihari
4
Sriram, S.
4
Chattopadhyay, Tuhin
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Familant, Norman
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Flath, David
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Beerli-Palacio, Asunción
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Dimoka, Angelika
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
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The journal of media economics
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ECONIS (ZBW)
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Spokes-characters in print advertising : an update and extension
Phillips, Barbara J.
;
Sedgewick, Jennifer R.
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10012243128
Saved in:
2
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
3
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
4
Rate-setting procedures for preprint advertising at nondaily newspapers
Smith, Ken
;
Wiltse, Eric
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10002562639
Saved in:
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