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~person:"Pitt, Leyland F."
~person:"Veloutsou, Cleopatra"
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
USA
Brand management
43
Markenführung
43
Brand image
23
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23
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23
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23
Brand
16
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16
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15
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15
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11
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5
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5
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5
Marketingmanagement
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4
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4
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3
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3
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3
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3
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3
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3
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3
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14
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14
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Pitt, Leyland F.
Veloutsou, Cleopatra
Loureiro, Sandra Maria Correia
12
Kunkel, Thilo
9
Rita, Paulo
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
Christodoulides, George
7
Ganapati, Sharat
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Shapiro, Joseph S.
7
Walker, Reed
7
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Bang, Nguyen
5
Bennett, Gregg
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Carvalho, Vasco M.
5
Chan-Olmsted, Sylvia M.
5
Dessart, Laurence
5
Guzman, Francisco
5
Harrigan, Paul
5
Heere, Bob
5
Khan, Aubhik
5
Ko, Eunju
5
Ko, Yong Jae
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Novy, Dennis
5
Rahman, Zillur
5
Rather, Raouf Ahmad
5
Rowley, Jennifer
5
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5
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Journal of business research : JBR
6
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research : IJWBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
14
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1
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10
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14
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1
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
2
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
3
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
4
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
5
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
6
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
7
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
8
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
9
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
10
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
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