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~person:"Pitt, Leyland F."
~subject:"Social web"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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6
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Pitt, Leyland F.
Loureiro, Sandra Maria Correia
11
Kunkel, Thilo
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Cova, Bernard
8
Feenstra, Robert C.
8
Melewar, T. C.
8
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7
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7
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7
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7
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7
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6
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6
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6
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6
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6
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5
Bennett, Gregg
5
Bilro, Ricardo Godinho
5
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5
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5
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5
Dessart, Laurence
5
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5
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5
Heere, Bob
5
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5
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5
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5
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5
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5
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AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research : IJWBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
2
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
3
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
4
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
5
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
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