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~person:"Prashar, Sanjeev"
~source:"econis"
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Search: subject:"purchase"
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Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
3
Emotion
3
Kaufentscheidung
3
Purchase decision
3
Social Web
3
Social web
3
Werbewirkung
3
purchase intention
3
Advertising
2
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Impulse buying
2
Impulse buying tendency
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Werbung
2
App Layout
1
Attitude towards the advertisement
1
Brand
1
Brand management
1
Celebrity attractiveness
1
Celebrity-product congruence
1
Churn behavior
1
Confidence
1
Consumer involvement
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer loyalty
1
Customer satisfaction
1
Customer service
1
Discriminant analysis
1
Effort Expectancy
1
Environmental consciousness
1
Forecasting model
1
Hedonic shopping value
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Prashar, Sanjeev
Miceli, Thomas J.
28
Usman, Osly
22
Stauss, Bernd
19
Das, Gopal
15
Pepels, Werner
15
Segerson, Kathleen
15
Thomas, Oliver
14
Mattila, Anna S.
12
Gázquez-Abad, Juan Carlos
11
Huber, Frank
11
Martínez-López, Francisco J.
11
Walsh, Gianfranco
11
Beatty, Sharon E.
10
Gustafsson, Anders
10
Paul, Justin
10
Silberer, Günter
10
Wirtz, Jochen
10
Bijmolt, Tammo H. A.
9
Edvardsson, Bo
9
Fellmann, Michael
9
Gierl, Heribert
9
Gröppel-Klein, Andrea
9
Sharma, Piyush
9
Van Vaerenbergh, Yves
9
Aguiar, Mark
8
Amador, Manuel
8
Barnes, Donald C.
8
Chandon, Pierre
8
Gouthier, Matthias
8
Hinterhuber, Hans H.
8
Kumar, Anuj
8
Lacetera, Nicola
8
Li, Jing
8
Macis, Mario
8
Miao, Li
8
Mishra, Sita
8
Nüttgens, Markus
8
Pantano, Eleonora
8
Rutschmann, Marc
8
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Decision
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Review of marketing science
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ECONIS (ZBW)
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1
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9
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9
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1
How does social media impact consumers' sustainable
purchase
intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
2
Uncovering the role of consumer trust and bandwagon effect influencing
purchase
intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
Saved in:
3
Exploring the effect of personality congruencies on brand identification and
purchase
intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
4
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
5
Is price a significant predictor of the churn behavior during the global pandemic? : a predictive modeling on the telecom industry
Shukla, Vishal
;
Prashar, Sanjeev
;
Pandiya, Bhartrihari
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013390631
Saved in:
6
Do promotion and prevention focus influence impulse buying : the role of mood regulation, shopping values, and impulse buying tendency
Parsad, Chandan
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581915
Saved in:
7
Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
Saved in:
8
Influence of celebrity factors, consumer attitude and involvement on shoppers'
purchase
intention using hierarchical regression
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
;
Tata, …
- In:
Decision
46
(
2019
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10012116127
Saved in:
9
Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour : an emerging market perspective
Parsad, Chandan
;
Prashar, Sanjeev
;
Tata, Vijay Sai
- In:
Decision
44
(
2017
)
4
,
pp. 297-311
Persistent link: https://www.econbiz.de/10011855199
Saved in:
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